Marketing & Comms

Promotional Activities

Product and service promotion is the most common form of marketing. Promotional activities can include:

Advertising — you can advertise in newspapers, radio, television, magazines, outdoor signage, and online/social media.

Personal selling— effective personal selling relies on good interpersonal and communication skills, excellent product and service knowledge and the ability to sell product benefits to prospective customers. This includes interactions between customers and coaches, officials, and club representatives. Another example is calling your participant database to encourage registration into the new season.

Publicity — created by sending media releases to print and broadcasting media, giving interviews to the media and from word-of-mouth. This can also include participating in community or charity events.

Short-term sales promotions — market your product by using early bird specials, competitions, and other sales.

Direct marketing — involves sending letters, emails, text messages and eDMs to individual target customers, often followed by personal selling.

Be mindful about permissions from members in regards to using their image. Water Polo Australia requires that individuals and associations, wherever possible, obtain permission from a child’s parent/guardian before taking an image of a child that is not their own. They should also make sure the parent/guardian understands how the image will be used. More information on taking images of children can be found in the National Member Protection Policy.