Strategy & Planning

Marketing Plan

A marketing plan sets out your club’s marketing strategy and activities. By applying basic marketing principles and referring to the market research, identify and detail the following in your marketing plan.

Aim and objectives of the marketing plan.
Details of how the club is described and perceived by its members and stakeholders.
Identification of member demographics and their needs
What sets the club apart from its competition- its competitive advantage?
SWOT analysis or situation analysis
The promotional activities the club will use to promote events/products/memberships.
Cost and timelines for the implementation of the marketing plan.

There are two types of marketing plans:

Strategic: A three to five-year plan based on your business plan and used to develop ongoing programs and approach sponsors for large investments or commitments longer than one season or event.

Tactical: An offshoot of your strategic marketing plan and based on short term action plans, like ways to increase the number of club members this season.

TEMPLATE Marketing Plan