De Lorenzo and Water Polo Australia (WPA) have entered an exciting new partnership that will see the haircare company become an official partner of Water Polo Australia.
Joining Water Polo Australia’s growing company of sponsors, De Lorenzo have teamed up with WPA Water Polo Australia supporting them in the build-up to the Olympic Games in Tokyo 2020.
More than just a sponsor, De Lorenzo have secured five brand ambassadors from the current Aussie Stingers and Aussie Sharks squads who will feature as part of their marketing and advertising campaigns.
As an Australian owned family business, established in Australia, De Lorenzo is passionate about providing ethical haircare products while proudly supporting Australian jobs and local economy.
WPA Chief Executive Officer Christian Renford said the partnership between De Lorenzo and Water Polo Australia was an ideal fit for both organisations.
“De Lorenzo is a proudly run Australian business that is recognised across the globe and through this partnership we can promote our Australian athletes on the world stage.
“As a trusted and recognised brand, we are pleased for De Lorenzo to come on board and support Water Polo Australia, towards Tokyo 2020.
“More than just a partnership, we are pleased to be working with De Lorenzo to develop joint leveraging campaigns that will promote Water Polo to new audiences as well as promote the De Lorenzo ethical haircare products to our Water Polo community.
De Lorenzo CEO, Chris de Lorenzo says “as an Australian owned company we are proud to support Australian sports in particular Women’s sports. We are excited about our alignment with the Aussie Stingers and Sharks and are looking forward to a successful season together.”
ABOUT DE LORENZO
Established in 1987 by Vincent and Anton de Lorenzo, two of Australia’s most influential hairdressing identities, De Lorenzo continues today as a family owned and operated business. De Lorenzo pride themselves on never compromising on ethics and quality and being big enough to compete but small enough to care.
Reducing our environmental footprint is a way of life at De Lorenzo and they are as committed to our world as they are to your hair.
Their uniquely Australian products are made in Sydney for over 30 years. De Lorenzo products are plant based, cruelty free, vegan certified and contain no animal derived ingredients or petrochemicals.
De Lorenzo products combine the best of nature to deliver hair that is beautiful on the inside and out.
ABOUT WATER POLO AUSTRALIA
Water Polo Australia (WPA) is the national governing body for the sport of Water Polo in Australia. It is charged with the development of Water Polo players, officials, coaches and volunteers throughout Australia and with the conduct of competitions and championships for all levels of participation.
Water Polo Australia exists to grow the sport of water polo at all levels, increase participation and achieve sustainable success at the elite level.
As a National Sporting Organisation, WPA is responsible for preparing the Australian Men’s and Women’s water polo teams, the Aussie Sharks and Aussie Stingers, that compete at recognised FINA events and the Olympic Games.