Disruptive telco and digital broadcaster OVO Mobile is partnering with Water Polo Australia to broadcast live and exclusive coverage of National Water Polo League and other major Water Polo tournaments, as our water polo teams continue the road to the Tokyo 2020 Olympics.
As Water Polo Australia’s official telecommunications and media partner, OVO will broadcast major national and international matches live for the next four years. Thousands of fans and players will for the first time be able to watch Australia’s champions and future stars of the pool, in action on their mobile devices wherever they are.
In what will be a huge boost for the popular sport, the partnership coincides with recent ABS data showing that more than 11 million Australians accessed sport content online in March alone. Importantly, people are spending double the amount of time watching sport content on their phones than they do on desktops. This reinforces OVO’s unique proposition of data-free streaming of all their sport entertainment content on their app OVOPlay, for OVO customers.
Water Polo Australia CEO Christian Renford, said Water Polo Australia welcomed this innovative partnership that will not only provide a great service for current fans, but also help to grow the fan base for the sport.
“This is fantastic news for everyone involved in water polo. Partnering with OVO Mobile means our fans Australia-wide will have access to top class water polo – something not available via mainstream TV. It gives us the potential to grow our game at the grass roots level and inspire those youngsters already playing.
“It also provides a great opportunity to showcase the great Aussie talent through our National Water Polo League which will be exclusively on offer throughout next season through OVO Mobile,” said Renford.
Aussie Stingers Captain Rowie Webster, also welcomed the announcement as she wanted young people to have the opportunity to see their heroes playing.
“We are so honoured to OVO on board to connect fans all around the country. Now they can tune in any time to see water polo competition from the Aussie Sharks and Stingers through to our National Water Polo League.
“It’s a great way to profile the sport from FlippaBall ages right through to elite, as well as offer the opportunity for the next generation of players to be inspired by our national teams,” said Webster.
OVO’s sports content strategy is already providing gymnastics and other sports that traditionally suffer from lack of broadcast TV exposure, a platform to reach their fans and boost their supporter and participant bases. Water polo now has that opportunity to grow its grass roots through OVO’s unique operating and content model.
Water polo is a fast and exciting game made for live broadcast, with Australia consistently placed high up in the world rankings, ever since our women’s team the Aussie Stingers, won gold at the Sydney Olympics. Just this month, both the Aussie Stingers and Aussie Sharks claimed gold medals in the FINA World League Intercontinental Tournament.
Now fans and aspiring Olympians and their friends and family can finally watch world class water polo all year round, rather than having to wait for the Olympics to come around every four years.
Digital broadcasting is allowing sports such as water polo to be more accessible to existing and soon to be fans of the sport.
As Matt Jones, OVO CEO said, “We’ve created a home for water polo content so fans can access wherever they are and whenever they want, and if you’re an OVO customer, you get it data-free.
“We couldn’t have come this far without the encouragement and assistance of the Australian Sports Commission, who recognise the value of what we have to offer the many sports that inspire Australia’s passions and make us proud,” Matt said.
Now everyone can watch live broadcasts via the OVOPlay app, getting free access to Water Polo Australia’s events plus plenty of other sports content. And, if you have an OVO Mobile account, you can watch as much content as you like data-free.
Go to OVO.com.au to sign up for OVO Mobile and http://ovo.com.au/play OVOPlay. While this service is available to anyone wishing to access the content, OVO Mobile customers will be able to view content without incurring data charges.