Our Brand
Welcome to the Water Polo Australia brand guide. This guide provides the essential elements and guidelines for presenting our brand consistently across all communications. Adhering to these guidelines ensures our brand is represented clearly and professionally.
Our Logo
Our Logo
Our logo is a key element of our brand identity. It should be used consistently across all materials to maintain brand recognition. Always use the official logo files provided and follow the usage guidelines below. Our logo uses Navy and Aqua per the specifications below.
Logo Variants
Logo Clear Space
When using our logo, please observe the following guidelines to maintain adequate clear space around the logo.
Clearspace = X², where X is the lettering height
Primary Clearspace
Vertical Clearspace
Do Not
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Tagline
Icon & Favicon
Icons and favicons are used for browser tabs, app icons, bookmarks, and social media sharing.
Patterns & Backgrounds
Brand patterns and backgrounds can be used to add visual interest and consistency across materials.
Colours
Our colour palette has been carefully chosen to represent our brand. Use these colours consistently across all materials. Primary colours should be dominant, with secondary colours used for accents and supporting elements.
Primary
Secondary
Typography
Typography plays a crucial role in our brand communication. Use the specified typefaces consistently to maintain a cohesive look across all materials. The primary font is used for headings, while the secondary font is used for body text.
Din
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Inter
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Photography Style
Photography should reflect our brand values and appeal to our audience. Images should be high-quality, well-lit, and professionally composed. Avoid overly processed or artificial-looking photos.
Iconography
Icons should be simple, clear, and consistent in style. They should complement our brand aesthetic and be easily recognisable at various sizes.
Copywriting
- Avoid long sentences with complicated sub-clauses.
- Use navigation, such as headings and subheadings, where possible to make information easier to read and understand key messages.
- Use confident language to portray WPA as a leading sporting body.
- Do not use inappropriate or discriminatory language.
- Ensure all language and tone reflect organisational values and are harassment free.