Water Polo Australia (WPA) is making a splash with the launch of its new website – a fresh, modern digital-friendly experience designed for existing members and newcomers to the sport of water polo, from the grassroots community to fans of the Ord Minnett Aussie Sharks and Aussie Stingers.
The new ‘home of water polo’ also reflects the recently unveiled logo refresh, with the introduction of the vibrant teal and enhanced font style visible across the site.
The new website, that was designed by Sydney-based design agency, The Other Dimension, is at the heart of WPA’s digital strategy which includes a focus on putting members first. A contemporary design, intuitive navigation and smarter site structure will support the continued growth of water polo and ensure members can access content and information on their terms – including a search function for new visitors to the site.
Supporting our Ord Minnett Aussie Sharks and Aussie Stingers at the World Aquatics World Cup Finals in Sydney this July, and their journey towards the LA Olympic Games in 2028, will be easier than ever with a dedicated Fan Zone, providing the Australian sporting public with access to athlete bios, ticketing and merchandise offers, results and live streaming, exclusive content and much more.
The WPA Match Centre has been integrated with the live-scoring system, providing real time alerts and notifications on the website when games are being played across Australia.
Water Polo Australia CEO Tim Welsford said: “This is more than just a website upgrade – it’s a statement of intent. We want Water Polo Australia’s digital presence to match the ambition and excitement of our sport, and this new platform gives us the foundation to do exactly that.
“Our 2032+ Powered by Purpose strategy is about leading well, playing well, and winning well and this new website reflects all three.
“It gives us a stronger digital foundation to grow participation, connect with fans, and showcase the incredible performances of our national teams on the world stage. We have clear, measurable targets to deliver lasting impact for water polo in Australia, and this is another step toward achieving them,” he said.
View the new website here.
